For my Strategic Communications Campaigns class at the University of Minnesota in Spring 2025, my group selected Ōura Ring as our client for a semester-long project. Throughout the course, we developed a comprehensive campaign aimed at strengthening Oura’s brand positioning and expanding its reach. To support our campaign, we created a detailed book that outlines our strategic approach, including research insights, target audience analysis, key messaging, and creative execution. This book served as both a rationale for our decisions and a guide for implementing the campaign.