During my internship at Curious Plot, I worked on a summer long capstone project with four other interns.

The ask was to explore a bigger consumer activation aimed at making a splash for the start of California Avocado season, creating buzz, consumer excitement and conversation.

We developed the campaign, “From Soil, to Story, to Slice” with 3 different campaign concepts we would like to see play out.

Click on this photo to look at our campaign!